ComOps tops 250,000 hotel rooms and launches casino CX benchmark report

ComOps says it now supports more than 250,000 hotel rooms worldwide through its Medallia partnership, spanning boutique properties to large luxury resorts. The company also launched a new Casino CX Benchmark Report to help gaming operators compare guest sentiment, survey engagement and service recovery.

Why it matters: - ComOps is using customer experience data to help hospitality and gaming operators connect guest feedback to revenue and loyalty outcomes. - The new casino benchmarking effort gives operators a reference point for performance at a time when many properties already collect plenty of data but lack context.

What happened: - ComOps said it has surpassed 250,000 hotel rooms supported worldwide through its partnership with Medallia. - The company marked the milestone on July 6, 2026, from Hollywood, Florida. - ComOps also introduced the Casino CX Benchmark Report, a new benchmarking initiative focused on casino resorts. - The report analyzes guest sentiment, survey engagement and service recovery across the gaming and entertainment industry. - ComOps said the report is available free by emailing Sofya@ComOps.com.

The details: - The supported portfolio ranges from independent boutique hotels with as few as 16 rooms to luxury resorts with more than 3,600 rooms. - ComOps works with select-service hotels, full-service resorts and integrated casino properties. - The company says it transforms millions of data points into strategies designed to improve customer satisfaction and financial performance. - CEO and co-founder Robert Levine said crossing 250,000 rooms validates the industry’s focus on customer experience as a driver of revenue and loyalty. - Levine said the company’s partner mix shows the same opportunity exists across limited-service properties and large luxury resorts. - Levine said the key gap in the market is context, or knowing where a property stands and which actions will have the biggest impact. - Eric Din, SVP of Alliances at Medallia, said ComOps helps hospitality organizations unlock the value of customer experience data and connect guest feedback to revenue-driving actions.

Between the lines: - The room count suggests ComOps is gaining scale in a market where operators want CX tools that can show business results, not just sentiment scores. - The casino benchmark report signals a push to turn fragmented guest data into comparative standards that operators can use to prioritize service changes. - The Medallia partnership appears central to ComOps’ growth, giving the company a broader footprint across hospitality segments.

What's next: - ComOps is positioning the benchmark report as an ongoing decision tool for casino and resort operators. - The company is likely to use the new report and its expanding room base to deepen its role in hospitality CX strategy. - Operators who want the report can request a copy by email at Sofya@ComOps.com.

The bottom line: - ComOps is pairing scale with benchmarking to make guest experience more actionable for hotels and casinos, and to tie CX more directly to revenue performance.