2B3D to cover 2026 US Open of Surfing and Hall of Fame honors

2B3D Inc. will document the 2026 Lexus US Open of Surfing in Huntington Beach, including the Surfers' Hall of Fame induction on July 31 and a July 29 tribute to Peter

Why it matters: - The coverage ties 2B3D Inc.'s surf-focused Web3 brand to one of the biggest events in professional surfing. - The company is using the event to expand its ActionVerse collectibles and action-sports storytelling around surfing history.

What happened: - 2B3D Inc. announced comprehensive coverage of the 2026 Lexus US Open of Surfing Presented by Pacifico. - The coverage includes the Surfers' Hall of Fame induction on July 31 and a July 29 tribute to Peter "PT" Townend. - The event runs July 25 through Aug. 2 on the south side of the Huntington Beach Pier. - The company is based in Huntington Beach and sits behind StormRiders, an action sports RPG featuring real pro athletes, and the ActionVerse digital collectibles platform.

The details: - The Surfers' Hall of Fame induction will honor Courtney Conlogue and Jay Larson. - The July 29 tribute will recognize surfing legend Peter "PT" Townend, identified as the first-ever World Pro Surfing Champion. - The US Open of Surfing is described as one of the largest professional surfing events in the world. - The nine-day festival includes elite pro surfing competitions, including the WSL Challenger Series and Longboard Tour. - The festival also includes live music, beach activations, food vendors and family-friendly entertainment. - 2B3D said the coverage builds on its outreach to Surfing Walk of Fame and Surfers' Hall of Fame honorees for an upcoming ActionVerse Unique Digital Collectibles series. - The series is set to honor action sports legends across surf, skate, snowboard and other sports.

Between the lines: - 2B3D is positioning itself as a creator of surf culture content, not just a gaming company. - CEO Robert Bell said the company sees Huntington Beach surf history as part of its identity and wants to tell Surf City's story accurately. - The move also connects the company's podcast, film festival and collectibles efforts into one broader action-sports media footprint.

What's next: - 2B3D's "Into the ActionVerse" podcast, which has produced nearly 100 episodes, will continue distributing action-sports and Web3 interviews on YouTube @2B3DInc. - The company's ActionVerse Unique Digital Collectibles series is expected to spotlight additional action sports legends. - 2B3D said its broader portfolio also includes AstroBowl and MedQuest, signaling more projects beyond surfing coverage. - More information is available at the company's website.