DXRacer debuts new chairs at ChinaJoy with OBSBOT, 360 Games and LunaFury

DXRacer used the 2026 ChinaJoy in Shanghai to showcase a new custom massage gaming chair and expand partnerships across streaming, PC gaming and esports peripherals. The collaborations point to a broader push to make the gaming chair a hub for creator and competitive gaming setups.

Why it matters: - DXRacer is using ChinaJoy to position gaming chairs as part of a broader hardware ecosystem, not just a standalone accessory. - The partnerships link long-session seating with live-streaming, PC gaming and esports peripherals, which could matter to creators, players and brands building complete desktop setups.

What happened: - DXRacer appeared at the 23rd ChinaJoy in Shanghai from July 31 to August 3, 2026. - The company partnered with OBSBOT, 360 Games and LunaFury for a cross-category showcase. - DXRacer unveiled the DXRacer × OBSBOT custom massage gaming chair at the OBSBOT booth in Hall E6, E302. - DXRacer served as the official seating partner for 360 Games at booth N2-05. - DXRacer also showed up at the LunaFury booth in Hall E7, S706.

The details: - The DXRacer × OBSBOT chair used the DXRacer Martian Series massage gaming chair platform. - The model includes 4D intelligent airbag massage lumbar support. - The chair also features aerospace-grade infinitely adjustable electric recline. - DXRacer added 6D fully omnidirectional bionic control armrests to the chair. - The chair is designed for live-streamers and content creators who need comfort during long sessions. - Paired with the OBSBOT Tiny 3 AI smart live-streaming camera, the setup is meant to create a creator desktop package. - At the 360 Games booth, DXRacer chairs were used for on-site playtesting of World of Tanks. - The collaboration framed the experience around the message “Sit Steady on the Frontline, Conquer the Battlefield.” - At LunaFury, DXRacer chairs were paired with the esports mouse brand’s products to target FPS players and competitive gamers. - The booth used the message “Grip the Advantage, Sit to Win.”

Between the lines: - The ChinaJoy activation shows DXRacer trying to move beyond brand visibility and into scenario-based marketing. - By placing the chair alongside cameras, games and mice, DXRacer is signaling that seating is part of the full performance stack for creators and gamers. - The approach also helps the company reach different audiences with the same core product across distinct use cases.

What's next: - DXRacer said it will continue cross-category ecosystem collaborations after ChinaJoy. - The company plans to keep exploring gaming, live-streaming and desktop setup integrations. - DXRacer also said it will deepen its focus on long-session seating solutions for gamers and content creators worldwide. - The company expects to keep delivering chairs that combine comfort and performance.