Young With Solutions wins 3 Recharge renewals after building gaming audience from zero

Young With Solutions says it grew Recharge’s TikTok gaming audience from zero to more than 36,900 followers and helped drive a 2 million-view video, leading to three consecutive renewals. The Brooklyn agency’s results show how TikTok discoverability can help a payments brand reach gamers without leaning on traditional ads.

Why it matters: - Recharge used TikTok to reach gamers, a hard audience for a payments brand to win with obvious advertising. - Young With Solutions says the campaign delivered 36,900-plus followers, an 18.2% engagement rate, and three renewals, showing the channel could become a repeatable growth asset. - Recharge later brought the content framework in-house and kept using it for new game-launch content.

What happened: - Young With Solutions built Recharge’s TikTok gaming channel from zero followers. - The Brooklyn-based agency says the account grew to more than 36,900 followers. - One video passed 2 million views, and two later videos each cleared 1.5 million and 2 million views. - Recharge renewed the agency engagement three consecutive times.

The details: - Recharge sells digital gift cards, mobile top-ups, and payment cards from more than 750 brands. - Young With Solutions first shaped the channel’s identity before posting content. - The agency tested content pillars around free games and game news. - An early Nintendo Switch giveaway drew more than 500,000 views with zero ad spend. - The agency then shifted the strategy toward discoverability. - The content focused on tutorials, hidden-feature guides, and walkthroughs tied to specific games. - The campaign included a Pokémon relaunch series and posts timed to game launches such as Crimson Desert. - Young With Solutions reports an average of 13,026 views per video. - The agency says that compared with a 5,000 to 10,000 industry benchmark. - Young With Solutions reports an 18.2% engagement rate, above a 3% to 6% industry average. - The agency says cost per view came in at $0.01.

Between the lines: - The campaign moved away from one-off giveaway spikes and toward content that could keep working through search-like discovery. - For gaming audiences, TikTok can function more like an intent channel than a pure entertainment feed. - The renewal pattern suggests Recharge saw value beyond short-term viral reach. - The in-house handoff implies the agency built a system, not just a series of posts.

What's next: - Recharge continues using the framework Young With Solutions built to produce gaming-culture content tied to new launches. - Young With Solutions will likely use the Recharge case as proof that creator-led TikTok strategy can compound over time. - The agency says it remains a TikTok Marketing Partner and has generated more than $115 million in GMV for clients.

The bottom line: - Young With Solutions turned Recharge’s TikTok presence from empty to durable, and three renewals suggest the audience-building play worked.