Live Now adds more production tools for mobile livestreams

Live Now has expanded its iOS and Android livestreaming platform with new customization tools for sports, gaming and creator broadcasts. The update gives mobile users more control over overlays, scoreboards, facecam, replay and other production elements from a smartphone.

Why it matters: - Live mobile broadcasters can now build more polished streams without switching to separate production gear. - The update is aimed at sports organizers, gaming creators and independent broadcasters who want graphics, layouts and live production tools on one device. - More control over presentation can help smaller events and solo creators look closer to full studio productions.

What happened: - Live Now expanded its mobile livestreaming toolkit for users on iOS and Android. - The platform now offers customizable overlays, sports scoreboards, facecam, animated GIFs, web overlays, posters and other graphic elements. - Live Now says the tools can be combined with live video to create different layouts and presentation styles for each broadcast. - The company also positioned the update around sports, gaming and creator livestreaming.

The details: - For sports broadcasts, Live Now lets users create scoreboards for different sports and customize team names, scores and match details. - Users can place the scoreboard directly on top of live video so key match information stays visible during the broadcast. - The platform includes instant replay and highlight features for capturing selected moments during a live event. - Live Now supports external video sources in compatible configurations for setups that need additional cameras. - For gaming streams, creators can combine gameplay with facecam, overlays and other visual elements. - Creators can also use animated graphics, posters and web-based overlays to change the look and format of their streams. - Live Now is available as a mobile livestreaming platform on iOS and Android. - The platform's feature set also includes live video production tools for gaming, sports and other creator content. - Download links are available in the Google Play store and the Apple App Store. - Live Now also lists its website and social channels at Live Now, Facebook and YouTube.

Between the lines: - The expansion reflects a broader shift toward doing more live production directly on smartphones. - Smartphones already combine capture, processing, display and connectivity, so software features can add the graphics and layout layer. - That approach can reduce the need for separate switchers or editing tools for smaller productions.

What's next: - Live Now is likely to keep targeting mobile-first broadcasts in sports, gaming and creator content. - The company is positioning the app for both simple livestreams and more customized productions. - As mobile livestreaming grows, demand for on-device production tools could continue to increase.