Bank Julius Baer by Rose Lee and Ernie Keung Wins Gold in A' Giftware Design Awards

A' Design Award Recognizes a Limited Edition Chinese New Year Gift Collection Honoring Cultural Heritage and Swiss Elegance

COMO, CO, ITALY, September 1, 2026 /EINPresswire.com/ -- The A' Design Award has announced Bank Julius Baer, a festive gift collection created by Rose Lee and Ernie Keung, as a Gold winner in the Giftware Design category. The A' Design Award is one of the most respected international recognitions in the field of giftware design, drawing entries from designers, agencies, and brands across the globe. Each submission undergoes a rigorous blind peer review process evaluated by an expert jury panel against pre-established criteria. This recognition acknowledges the considerable skill and thoughtful approach reflected in the awarded work. The distinction positions Bank Julius Baer among notable achievements within the giftware design discipline.

This recognition holds relevance for the broader giftware industry, where the demand for meaningful, culturally resonant, and lasting gifts continues to grow. The Bank Julius Baer collection demonstrates how functional objects can be transformed into decorative art that prolongs seasonal engagement and increases perceived thoughtfulness. By blending heritage symbolism with precision craftsmanship, the design addresses the preferences of international clients who value understated elegance. The collection also reflects a shift toward usable, transformative, and personalizable gifting items. These qualities offer practical value to brands seeking to strengthen client relationships through considered design.

The limited edition Chinese New Year collection translates two auspicious symbols, the peacock and the red crowned crane, into a unified ensemble. The set comprises a premium tote with a signature twilly, a pouch, red packets arranged as a bird and flower composition, and a scroll card. A refined palette of vivid red, subtle gold, and blue pink moire balances festive vibrancy with quiet sophistication. A modular system allows the motifs to appear whole on larger items, cropped on smaller pieces, and spliced across the red packets, preserving visual unity. The tote and pouch use high quality textiles with precise print application and embroidered moire patterns, while the silk twilly features detailed edge rolling and careful pattern registration.

The Gold A' Design Award recognition may serve as encouragement for the design team to continue exploring the intersection of cultural symbolism and contemporary craftsmanship. The honor highlights the potential for future projects that honor tradition while appealing to a global audience. This achievement also reinforces the value of research driven design within the giftware sector, where the team conducted visual cultural analysis, archival research, and interviews to inform their concept. Such recognition can motivate continued innovation in meaningful and enduring gift design.

Team Members
Bank Julius Baer was designed by Rose Lee and Ernie Keung, who led the creative direction and design development, together with Irene Man, who contributed to the realization of the collection. The collaboration brought together cultural research, design refinement, and premium production expertise.

Interested parties may learn more about the award-winning design, explore its features, and discover the designers behind it at the dedicated page on the A' Design Award website.
https://competition.adesignaward.com/ada-winner-design.php?ID=182104

About Rose Lee and Ernie Keung
Rose Lee and Ernie Keung are designers based in Hong Kong, China, working under Count To Ten, a creative agency operating across Hong Kong and Singapore. Their practice spans branding campaigns, strategic partnerships, and premium event experiences. They deliver bilingual, editorially refined content and designs that resonate with international audiences, integrating storytelling and design excellence across luxury collaborations and cultural initiatives.

About Count To Ten
Count To Ten crafts distinct brand equity, delivering end-to-end integrated services from market analysis and brand strategy to brand design, including brand identity, packaging, and digital creativity. Its expert consultants elevate equity through reimagined aesthetics and tailored strategies, empowering clients to unlock greater value in a fast evolving market. The agency maintains a specialized focus on the Ultra High Net Worth Individual segment, developing sophisticated branding strategies for luxury brands. Moving beyond conventional marketing, Count To Ten applies deep psychographic profiling and discreet targeting to cultivate desire and foster lasting brand allegiance.

About the Gold A' Design Award Recognition
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a meaningful impact on their intended audience. Within the Giftware Design category, evaluations consider criteria such as innovation, originality of concept, aesthetic appeal, functionality, material selection, production feasibility, sustainability, cultural relevance, and emotional engagement, among others. Recipients are recognized for their visionary approach and the technical and artistic skill reflected in their work. These designs serve as benchmarks for excellence within the field, encouraging further innovation. The recognition reflects a careful and rigorous assessment of design merit and value.

About A' Design Award
The A' Giftware Design Award is an international and juried competition that welcomes designers, design agencies, companies, and brands operating within the giftware and design industries. Entries are evaluated through a blind peer review process by an expert jury panel comprising design professionals, giftware industry experts, journalists, and academics, assessed against pre-established evaluation criteria. Organized since 2008 and now in its 18th year, the competition is held across all industries and remains open to entries from all countries. The ultimate aim of the A' Design Award is to recognize and promote superior products and projects that advance and benefit society, driven by a philanthropic mission to make the world a better place through the power of good design. Interested parties may learn more about the A' Design Award, explore the jury members, view past laureates, and take part with their projects at the following url: https://designprizes.org

Makpal Bayetova
A' DESIGN AWARD & COMPETITION SRL
+39 031 497 2900
email us here